CASE STUDIES

EP CONNECT CASE STUDY

Client:
EP Connect. Their ‘ESCO In A Box’ solution supports companies and public organisations to install energy efficiency and carbon reduction measures in an affordable way. This particular case study is designed to be read by UK councils, to encourage them to partner with EP Connect.

Challenge:
Bringing out the heart of the message, so that councils reading the case study would be able to see how EP Connect’s solution is beneficial to their specific situation.

My Approach:
Using a set of open questions, I gather lots of good quotes and content. When writing up the interview, I spend a lot of time editing to make sure that the heart of the message comes through. I also provide a document full of inspiring interview quotes for the client to use on their social media marketing.

Click here to read the full case study (pdf)

MWATER CASE STUDY

Client: mWater, an innovative software company in the WASH sector.

Challenge: Create a case study from pre-existing interview notes

My Approach: I carried out extensive research to make sure I understood mWater’s work and the sector’s technical terms, as well as the WASH situation in Haiti. I combined this research with the interview notes to create an easy to read case study that told a compelling story.

Click here to read the full case study (pdf)

WEBSITE COPY

The Blue campaign homepage

The Client: The Blue Campaign is a UK based organisation which promotes the rewilding of gardens and public spaces. It works primarily via its website and social media.

The Task: To create a website with simple Calls To Action. To translate scientific information into easy to understand copy.

My Approach: Blue covers three different rewilding sectors, so I created easy to read header copy for the front page which made it easy for the reader to find what they needed. Further into the site, I made sure that any scientific information was covered in a simple and accessible way. I included a strong call to action on each page.

EMAIL COPY

J&J SPEC EMAIL
A/B testing option 1
Spec email 2
A/B testing option 2

Client Brief:
This email is targeted to parents of 0-2 year olds, who want to buy the highest quality products for their children. The main desired action is for the reader to visit the Johnson’s Baby website to learn about the product and download a 50% off coupon. 

Tone of voice required:
Friendly, sincere, knowledgeable, helpful

My Approach:
Before writing the email, I researched the target audience. This gave me an insight into the worries and interests of the target audience. Instead of focusing on the features of the product, I focused on the benefits and outcomes (practical and emotional) that the parents would receive from using this conditioner.
There are 2 different email titles, to allow for A/B testing.

MACY’S - SPEC EMAIL

Client Brief: This email is targeted to men aged 28-45 with household incomes of 50k+. The desired action is for the reader to visit a Macy’s store during the sale and make a purchase.

Tone of voice: Promotional, urgent, clever.

My Approach: I researched the target audience via social media, and focused on the popular topics of comfort and quality. I evoked a feeling of desire with popular Fall activities the reader could enjoy in their new jumper.

SOCIAL MEDIA MANAGEMENT

Screenshot of a blog post and stats